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#welcome to Building Crypto

Explore the product and design side of crypto

I'm excited to share with you all the relaunch and rebrand of Building Crypto.

For those of you that have been subscribers for a while, you know that I do UX deep dives of crypto products. That won't change. But as I spend more time working in the space, I realize there's more to cover related to product and design in crypto. So catch me writing about PMF, KPIs, GTM strategy, and everything in between. Also, if it's not obvious, product people love their acronyms.

To commemorate the relaunch and everyone building through the bear, I've created an NFT you can mint on Zora! If you don't know how to mint on Zora, message me, and I'll help!

I've got a few articles planned to kick things off that I'm excited to share with you all, so stay tuned!


Michael 👋🏾

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